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Brand building is about building entities that project a unique set of emotions to draw in audiences that identify with those emotions.

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01

Dubai Financial Services Authority

Role: Brand Consultant

Situation: Unexplored identity

Challenge: Bleeding clients

Brief: Annual Report Design

Strategy: Open up the heart of DIFC to the world

Result: Reversed outflow through re-engineering the brand

Note: 3 years' experience in regulatory brands

Portfolio

02

Dubai Silicon Oasis Authority

Role: Brand Consultant / Marketing Manager

Situation: Brand not maximised

Challenge: Easy alternatives available 

Brief: Revamp the brand and refresh it

Strategy: Develop it into the world's first 'Technopolis' 

Result: Well received but put on hold due to mergers 

Note: In-depth experience in Free Zone/SEZ brands

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03

Bateel Confectionery

Role: Creative Director

Situation: Large Saudi date farm looking for customers

Challenge: Super-saturated date confectionery market

Brief: Create a premium date confectionery brand

Strategy: Redefine the art of exclusive gifting

Result: Achieved revolutionary USP - Case-study

Note: Experience in building confectionery brands

04

Dubai Shopping Festival

Role: Copywriter/Creative Director

Situation: Dubai seeking global attention

Challenge: People avoiding the region post Gulf war

Brief: Create a shopping festival to attract consumers

Strategy: Make the shopping festival family-centric

Result: Created a monster brand - Case-study

Note: Hands-on event brand creation experience A-Z

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05

ETA Star Properties

Role: Brand Consultant / Marketing Manager

Situation: The Dubai real estate market has opened up

Challenge: Achive relevance in a saturated space

Brief: Get the company noteced and build into a brand

Strategy: 'Built on Trust' Corporate Identity

Result: One of the leading real estate brands 

Note: Vast experience in real estate brands

06

SAICO

Role: Brand Consultant

Situation: Oldest insurance firm in the GCC

Challenge: Global firms tried to develop it into a brand

Brief: Re-brand and refresh the brand

Strategy: 'Insuring Generations' as the USP

Result: Complete revamp of the brand 

Note: Brand experience in Saudi markets

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07

E-Oman

Role: Brand Consultant

Situation: Lack of IT awareness in the country

Challenge: Get a disinterested population excited

Brief: Create the IT event of the year A-Z

Strategy: Position from the layman's POV

Result: Nation-wide engagement 

Note: Unanimously granted the next edition

08

Oman Insurance Company

Role: Brand Consultant

Situation: Number 11 in the UAE wants to lead

Challenge: Major competition 

Brief: Create Annual Reports & collateral

Strategy: Project USPs through superlative creativity

Result: Markets took attention of the new image 

Note: Achieved leadership status in 5 years

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FINANCIAL

  • Dubai Financial Services Authority

  • Oman Insurance Company

  • Saudi Arabian Cooperative Insurance Company

  • Mashreq Bank

  • Emirates Bank International

  • Whealth Insurance

IT & TELECOM

  • Etisalat

  • Dubai Silicon Oasis Authority

  • Dubai Digital Park

  • DTec

  • ITA Oman

  • Bankonus

  • Mindware SA

HOSPITALITY

  • Bateel Confectionery and Café

  • Sheraton Bahrain

  • Star Hospitality

  • United Breweries

  • Brooke Bond

  • Millennium Chain of Hotels

REAL ESTATE

  • Emaar Properties

  • ETA Star Properties

  • ASCON Construction

  • Al Faisaliah

  • Al Mannar

  • Radiant Star

  • Bright Environments

AUTOMOTIVE

  • Volvo

  • Toyota

  • SAAB

  • Amani General Trading

ENGINEERING

  • Energenix

  • FOSROC

  • BOSCH

  • ASI

  • LERCO

  • DANA Gas

  • Titan Watches

EVENTS

  • Dubai Shopping Festival

  • Dubai Summer Surprises

  • Dubai Sports Council

  • Dubai Quality Awards

  • HM Sultan Qaboos Awards for Excellence in e-Governance

MEDICAL

  • UNHCR

  • Welfast Hospital

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