
Brand building is about building entities that project a unique set of emotions to draw in audiences that identify with those emotions.

01
Dubai Financial Services Authority
Role: Brand Consultant
Situation: Unexplored identity
Challenge: Bleeding clients
Brief: Annual Report Design
Strategy: Open up the heart of DIFC to the world
Result: Reversed outflow through re-engineering the brand
Note: 3 years' experience in regulatory brands
Portfolio
02
Dubai Silicon Oasis Authority
Role: Brand Consultant / Marketing Manager
Situation: Brand not maximised
Challenge: Easy alternatives available
Brief: Revamp the brand and refresh it
Strategy: Develop it into the world's first 'Technopolis'
Result: Well received but put on hold due to mergers
Note: In-depth experience in Free Zone/SEZ brands


03
Bateel Confectionery
Role: Creative Director
Situation: Large Saudi date farm looking for customers
Challenge: Super-saturated date confectionery market
Brief: Create a premium date confectionery brand
Strategy: Redefine the art of exclusive gifting
Result: Achieved revolutionary USP - Case-study
Note: Experience in building confectionery brands
04
Dubai Shopping Festival
Role: Copywriter/Creative Director
Situation: Dubai seeking global attention
Challenge: People avoiding the region post Gulf war
Brief: Create a shopping festival to attract consumers
Strategy: Make the shopping festival family-centric
Result: Created a monster brand - Case-study
Note: Hands-on event brand creation experience A-Z


05
ETA Star Properties
Role: Brand Consultant / Marketing Manager
Situation: The Dubai real estate market has opened up
Challenge: Achive relevance in a saturated space
Brief: Get the company noteced and build into a brand
Strategy: 'Built on Trust' Corporate Identity
Result: One of the leading real estate brands
Note: Vast experience in real estate brands
06
SAICO
Role: Brand Consultant
Situation: Oldest insurance firm in the GCC
Challenge: Global firms tried to develop it into a brand
Brief: Re-brand and refresh the brand
Strategy: 'Insuring Generations' as the USP
Result: Complete revamp of the brand
Note: Brand experience in Saudi markets


07
E-Oman
Role: Brand Consultant
Situation: Lack of IT awareness in the country
Challenge: Get a disinterested population excited
Brief: Create the IT event of the year A-Z
Strategy: Position from the layman's POV
Result: Nation-wide engagement
Note: Unanimously granted the next edition
08
Oman Insurance Company
Role: Brand Consultant
Situation: Number 11 in the UAE wants to lead
Challenge: Major competition
Brief: Create Annual Reports & collateral
Strategy: Project USPs through superlative creativity
Result: Markets took attention of the new image
Note: Achieved leadership status in 5 years


FINANCIAL
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Dubai Financial Services Authority
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Oman Insurance Company
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Saudi Arabian Cooperative Insurance Company
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Mashreq Bank
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Emirates Bank International
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Whealth Insurance
IT & TELECOM
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Etisalat
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Dubai Silicon Oasis Authority
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Dubai Digital Park
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DTec
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ITA Oman
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Bankonus
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Mindware SA
HOSPITALITY
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Bateel Confectionery and Café
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Sheraton Bahrain
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Star Hospitality
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United Breweries
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Brooke Bond
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Millennium Chain of Hotels
REAL ESTATE
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Emaar Properties
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ETA Star Properties
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ASCON Construction
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Al Faisaliah
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Al Mannar
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Radiant Star
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Bright Environments
AUTOMOTIVE
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Volvo
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Toyota
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SAAB
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Amani General Trading
ENGINEERING
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Energenix
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FOSROC
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BOSCH
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ASI
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LERCO
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DANA Gas
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Titan Watches
EVENTS
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Dubai Shopping Festival
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Dubai Summer Surprises
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Dubai Sports Council
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Dubai Quality Awards
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HM Sultan Qaboos Awards for Excellence in e-Governance
MEDICAL
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UNHCR
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Welfast Hospital
